Choose a name that reflects the products/ services of the company. Avoid using your name unless you are already considered a brand. Don't limit yourself by calling it "xxx fish shack". Later down the line you may want to sell more then fish. Give it a name where you will be able to expand later.
Choosing your business structure
Understand what liabilities your company will encounter. Is your company a high risk company where you can get sued or is it low risk?
Knowing the difference between legalizations is very important
A business plan is an important tool because it gives entrepreneurs the ability to lay out their goals and track their progress as their business begins to grow. Formulating a business plan should be the first thing done when starting a new business.